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Stressless is an advertising giant! The cost of the advertising is put directly back into the cost of the product, this is like the way that mattress manufacturers add cost to the product to pay for the advertising. The advertising cost can amount to as much as 35-40% of the cost- and this is the first thing people will remark on that have shopped both Fjords and Stressless. On a similar chair, Fjords can deliver it to the consumer for 40% or more less than a similar chair from Stressless. When you are talking about retails that start at $1000 for Fjords, and $2000 for Stressless, that is a significant amount of savings for the same quality product!

Fjords – Quality, craftsmanship & Norwegian design! Fjords has been a leading Norwegian furniture manufacturer for more than 70 years. With modern Norwegian design, inspired by ancient traditions and Norwegian nature and history, we want to create trends for the future. We have grown from a small family business in a basement to what we are today, a company spread over four continents.